Black Hat SEO

Black Hat SEO can be any search engine optimisation tactics that cause a site to rank more highly than its content would otherwise justify or any changes made specifically for search engines that don’t improve the user’s experience of the site. In other words, Black Hat SEO are optimisations that are against search engine guidelines.

If you step too far over the mark, your site may be penalised or even removed from a search engines organic listings.

The following Black Hat SEO tactics should be avoided to keep your site away from penalties:

Keyword, anchor text and domain name stuffing
Using hidden text or links
Excessively cross-linking sites to increase link popularity
Cloaking, delivering different pages depending on the IP address and/or agent who is requesting it
Doorway / Gateway / Jump Pages
Auto-generated content of no value to the end user
Excessive outbound links to websites that use high risk techniques or spam

It is always a good idea to follow the search engine guidelines while optimising your site.

Search Engine Guidelines:

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