Search Engine Optimisation (SEO)
You may have the best looking website in the world, but unless it is search engine optimised nobody is going to find it!
Our expert SEO consultants can help by analysing your website and making changes to help improve the visibility of your site to search engines like Google.
What is SEO?
Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines via organic search results.
To fully search engine optimise a website we believe it is necessary to carry out the following 3 sections of work:
- Keyword and keyphrase research
- Website Optimisation
- SEO Campaign
1. Keyword and Keyphrase Research
Keywords and keyphrases are the terms and phrases that people type into search engines such as Google in order to find a website.
The first section of work our consultants do is establish which keywords and keyphrases will bring traffic to your website and then use that information along with further keyword research to establish with you the most suitable keyphrases to target.
2. Website Optimisation
The second phase ‘Website Optimisation’ involves modifying a sites coding, presentation and structure to help target the selected keywords and keyphrases. This section also involves fixing problems that could prevent search engines from fully indexing a website.
Changes that we often recommend include:
- Rewording of text
- Recoding a website in valid (x)HTML
- Recoding the navigation of a site
- Modifying title tags
- Modifying description tags
- Modifying keyword tags
- Modifying heading tags
- Modifying alt attributes
3. SEO Campaign
After the website is optimised, we recommend a monthly SEO campaign is used to help improve your rankings for targeted keyphrases. This involves ongoing link building work which includes submitting your site to websites in the same sector as yours, web directories and social bookmarking sites.
At the end of the month of an SEO Campaign you will receive an SEO progress report which will review your websites progress on Google.co.uk.
SEO Case Studies
Please contact us for a free quote.